When one thinks of branding, the first thing they think of is imagery and colours, but there are other elements to branding which are just effective. One lesser used form of branding but super effective are audio logos, which as you would expect are logos which you hear to identify are brand compared to the traditional visual…
OrbitCarrot led an end-to-end rebrand of London Fitness Classes Ltd, a gym and fitness class provider around London. Digital played the biggest role in contributing to the overall rebrand. Goals: To provide a modern an live design of the website To appeal predominately to young female people Make it easy to book above the fold Encourage people to get involved…
OrbitCarrot led a complete end-to-end rebrand of ClearTel Ltd, a leading voice solutions company in High Wycombe, Buckinghamshire. With the website, data sheets & instruction manuals branding, digital played a huge role in contributing to the overall rebrand. Goals: To mature and modernise the business’ brand To act as a lead generator Improved website UX…
Intro So many people believe that your logo is your brand, but this couldn’t be much further from the truth. Your logo is a representation of your brand. Your brand is a lot more than the logo on your website, business cards and other materials. Your brand is what people think when they hear your company…
Intro Let’s face it when looking at Ads, Google leaves Facebook & Twitter in the dust. People come to Google in search of goods and services. People come to Facebook people come to chat with friends and look at pictures of cats. But what about Twitter vs. Facebook? This is a harder comparison, in this…
Intro Every year big companies make rebranding decisions, often these decisions are for the better (but there will always be mixed opinions). In this blog post we’re going to talk about the 5 worst rebranding decisions of 2014. 1. Hersheys The brand with the first logo change is Hershey’s, in theory they’ve done a good…
Intro Your website is the only thing reflecting your brand when people find you online. It’s highly important that your website reflects your brand, and also increases your revenue. If it is not doing that then really evaluate your website to see if it’s doing more damage than good. First you must ask yourself these…
What next? The past few years have had some interesting design trends. In 2010 Skeuomorphic Design became mainstream – Skeuomorphic design is where you design UI elements to look like physical objects, often including textures. Then in 2013 there was a complete design change, textures, shadows and gloss became a thing of the past as…
Before now people would say you shouldn’t start a business on a whim. You need to carefully sort out your finance, work out your marketing strategies in your business plan and the list goes on and on. However the market has changed… Tech makes it easy As mentioned above years ago setting up a business…
