Twitter vs. Facebook vs. Google Ads

Intro

Let’s face it when looking at Ads, Google leaves Facebook & Twitter in the dust. People come to Google in search of goods and services. People come to Facebook people come to chat with friends and look at pictures of cats. But what about Twitter vs. Facebook? This is a harder comparison, in this article we’ll compare various parts of running an ad, and see which one tops each.

Ad Costs

This is interesting. Facebook ads run at a cost per impression of about £0.40. Twitter, by contrast, charge on average about £2.

Facebook Wins

 

Ad Performance

This is a harder comparison as Facebook releases their metrics, but Twitter plays things a little less openly. Twitter ads have a much better engagement rate, according to Ad Age. As high as 1-3%. Facebook  on the other hand has an average CTR of 0.019%. This seems pretty obvious, as Twitter has a much better company – client engagement. Facebook tries but it just doesn’t have the same level of engagement. Facebook’s hashtag system seems botched on and isn’t used much unlike Twitters.

InformationWeek have an article showing that Twitter has a better Ad return to Facebook.

Twitter Wins

Potential Reach

Facebook delivers 1.15 billion users that share about 4.75 billion items each day. Twitter, while not as large, has 232 million active users tweeting 500 million tweets a day. This makes Facebook a better choice for advertising in reach alone.

Facebook Wins



What about Mobile?

Twitter used to have the real advantage here, by showing the ads in the feeds, but since then Facebook has borrowed that idea, we still feel Twitter’s are still more integrated, so they just get the edge here!

Twitter Wins

 

Ad Formats

Facebook has cut the number of ad formats offered in half, they still offer almost a dozen different shapes and sizes. Twitter, by contrast, offers three: promoted tweets, promoted accounts and promoted trends. Twitter’s formatting is less about style and size and more about tactics. This tends to work better in our experience, Twitter’s ads just feel less like Ads, they’re integrated and people are more likely to click on them. Facebook’s ads just seem bolted on separate and somewhat distracting.

Twitter Wins

 

Analytics

In short they’re both rubbish. Google are superior to both by a long shot!

Conclusion

Twitter and Facebook ads can and do have advantages over Google, if you’re looking at content marketing and brand engagement. Saying which are better is impossible, as it depends on what you are trying to achieve with your ad. We hope this article has helped you choose the best platform for your business!




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