OrbitCarrot led an end-to-end rebrand of London Fitness Classes Ltd, a gym and fitness class provider around London. Digital played the biggest role in contributing to the overall rebrand.
- To provide a modern an live design of the website
- To appeal predominately to young female people
- Make it easy to book above the fold
- Encourage people to get involved in social media.
We started the re-branding journey by creating a colour scheme, the previous London Fitness Classes website had no colour so we needed to generate a colour palette rather than maturing one. We chose purple as the main colour as it reflects luxury and is modern, purple also appeals more the the female target market after performing market research. We went with the darker spectrum so it would still appeal to male clients.
The previous logo was provided wasn’t high res and had a white background, it also didn’t reflect the modernness of the new website and branding materials, so a new logo was developed picturing an abstract figure doing a fitness movement similar to the photo in the first slide on the homepage. The figure also forms an abstract L with its arm and an F with its body for London Fitness.