4 Fantastic Business Benefits of Social Media

Intro

Let’s face it, whether you’re a fan or a technophobe, technology is here and it is here to stay. These days, life as we know it wouldn’t be the same without modern technology, and when you consider just how much it has grown and advanced over the years, particularly over the last decade or so, you can’t help but be impressed and somewhat taken aback in awe if truth be told.

Businesses have benefitted greatly thanks to all of the advances in modern technology lately, and there is one tool that has proved extremely effective and beneficial for businesses all over the globe, and it is one that is largely free of charge as well.

The tool in question is social media. Social media is now a powerful business and marketing tool employed by firms and companies all over the world. Here are four examples of just how beneficial social media can be for various businesses.

social media

It’s a great way to learn about your target audience

Say your company specialises in shoes and footwear for example, a great way of learning about your target audience and learning which products you may want to consider stocking and shipping would be to connect with target audience members online via social media.

This allows you to interact and ask direct questions, such as whether or not a certain style, colour, or design of shoe would appeal to them. As well as asking questions you can also observe, as many social media users will openly voice their specific likes and dislikes. Say you’ve noticed a lot of your followers wearing red footwear and talking positively about red footwear, you will probably want to think about stocking red footwear in your stores pretty quickly.

 

It’s a great way of getting your business out there

The business world is incredibly competitive which is why you need to do all you can to ensure you stand head and shoulders above your competitors. Before you do that however, people first need to be aware of your business. Run competitions requesting current friends to like and share your page to be in with the chance of winning a prize of some sort.

You could offer vouchers or perhaps free products to one lucky winner who will be chosen at random. Remember, the more people that see and follow your page, the more people will know all about your business, your products, and your services etc. The more people that know about you, the more chance you have of increasing your sales.

 

 



It’s a fantastic method of FREE advertising

SEO, marketing and advertising etc is hugely beneficial for businesses, yet unfortunately it is also pretty expensive. To boost your search engine rankings, or to place adverts on websites and in magazines etc, companies will often have to pay large amounts of money regularly. Social media however, is free to use for the most part.

Obviously you have internet and electricity to pay for, but the sites are free to sign up for, and many of them now allow users to create business pages. The more people you can get to follow you, become friends with you, or simply like your page, the more potential customers you will line up. Not only that, but they may also recommend you and mention you to friends and family members.

 

It can increase traffic to your site

Your business will almost certainly have a website, and obviously the more people that visit your site, the more chance you have of making some serious money.

Having a well laid out, professional and friendly social media page, clearly linking back to your website, means that if your friends have liked what they’ve seen so far, and wish to purchase products and/or services from you, or simply learn more about you, they will likely click the link that takes them directly to your site.




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