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UX before UI

Posted on Posted in All, Design


In this short blog we’ll be talking about the importance of UX, and why UX before UI is important.

So many people in design are rapidly driven towards UI, with little or no thought being put into the UX; in many cases the UX is an afterthought, which is compromised by the initial UI decisions.

Sure, it is important to make the UI look modern and good-looking to attract customers, but often it’s far more important to think of the user journey and how to best provide an experience for your users, otherwise you could be simply “putting makeup on a pig”.

Making something look pretty is pretty easy, it’s a simple process, focus on the harder part – working out how your users are going to use your system/website (or how you want them to use your system/website), from here you can work out the best user experience for the particular use case you are trying to achive.

Believe it or not UX can actually make UI development much easier, as it actually starts to form a structure, on which to build your UI upon.

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