A lot has changed in 2014, so what do we think will happen in the world of Digital Marketing in 2015? We got our team together and these were just some of our predictions, enjoy!
Content is arguably one of the most crucial parts of marketing over all channels, in web development it’s often left till last. Marketing agencies are now seeing the importance of content first, and how it can improve the design of websites and the over all user journey.
The age of the smartphone has been here for awhile now and it’s not going away, in fact year-on-year mobile traffic is increasing. It’s now important to create responsive websites to work on all displays from desktop to tablet to mobile. Now that mobile is slowly becoming the most used platform for surfing, it only makes sense to design for it first.
Parallax will become standard
Parallax websites are becoming very popular, they allow you to easier show all of your important content on one page with a lovely layout. We believe this will become a standard for web design this year, until the next big thing happens!
Instagram will become a top business tool
Social media is one of the most important marketing tools of the 21st century. Instagram is one of the latest social networks to become a main contender with over 300 million users. Instagram however, isn’t really being used by businesses much yet. We believe that is about to change, and Instagram is clearly embracing it!