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2015 social media predictions

Posted on Posted in All, Content, SEO, Social Media

Less text

Images, videos and infographics will have more features on the front than short texts. Some networks already announced the priority of videos on posts and that these posts would be given more priority in terms of people reach. We feel this content is also more engaging so seems like the next logical step.

More articles and blogs

As less text is used in the social networks, more text will be used in content such as blogs and articles which will be linked in social network posts, the main engagement will be the image, infographic or video, and then a link to the blog or article with the information.

Linkedin will grow

The professional social network Linkedin will see a huge increase in signups and engagements, as some people feel that Social networking site Facebook has become very saturated and people now have grown the habit of engaging and following business corporate to acquire ideas and get into the business competition. Also LinkedIn is already full of working and successful entrepreneurs.

Growth in paid adverts

Facebook already announced that they will limit the reach of companies and other page’s posts unless they use paid adverts. This is a huge step taken by Facebook and it clearly shows that Facebook is trying to rake in the money by almost making paid advertising a compulsory process. Sadly it’s only a matter of time before the other social networks follow suit.

Social networks will become a shopping platform

Twitter and Facebook have already started experimenting with “Buy Now” buttons with some users, and are planning to implement it with all users pretty soon. Now, users will be able to make any purchase directly from the social media, even if you are on a mobile device. This gives a hint about the intervention of the social media giants into ecommerce industry. There have also been rumours that Pinterest is predicted to implement a “Buy Now” feature, although nothing is confirmed yet.

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