Intro
Every year big companies make rebranding decisions, often these decisions are for the better (but there will always be mixed opinions). In this blog post we’re going to talk about the 5 worst rebranding decisions of 2014.
1. Hersheys
The brand with the first logo change is Hershey’s, in theory they’ve done a good job at an evolutionary rebrand by simplifying the logo. However having a product in a logo is never a good idea, for example if you decide to branch out sell different products, you either need to do another rebrand or you’re logo is misrepresenting your company.
Logo’s should be simple, easy to remember and reflect what you do, but you should never have products within your logo. Secondly by creating a two tone flat version of their product, they’ve created something which look like a steaming poo! Ooops!
2. Bacardi
Bacardi is an interesting one, they’ve clearly got nostalgia and wanted to recreate they’re old logo. Rebranding to an original logo is a good move when you hit a milestone company birthday but it usually just a temporary thing to celebrate, we’re not keen on going backwards in design. Stranger still they’ve updated the typography to a more modern font, why go older with the main logo and newer with the font? It’s just not unified!
Also we’re not keen on the tilted tilde on the top of the “i”!
3. YMCA
Ok lets face it the original logo isn’t great, but it does have amazing brand recognition, so you’d think they’d put a lot of thought into branding. You’d think they would either go with something revolutionary, or go for some evolutionary but modern to keep brand recognition. But instead they’ve gone for a cubeish mess which is probably trying to “get down with the kids” but failing.
