When one thinks of branding, the first thing they think of is imagery and colours, but there are other elements to branding which are just effective. One lesser used form of branding but super effective are audio logos, which as you would expect are logos which you hear to identify are brand compared to the traditional visual ones.
While big organisations spend billions creating the perfect visual logos, many have are now looking for the next way they can develop a brand, audio logos are part of a technique called sensory branding.
For inspiration please check out these 5 successful sensory brands, we guarantee you will know them all!
Intel
Intel inside is one of the most successful audio logos of all time, anyone who heres it knows it’s intel without seeing any visual brand.
Mc Donald’s
Mc Donald’s i’m loving it audio logo is another very successful sensory brand, which we all know.
20th Century Fox
This one is a bit more abstract as it doesn’t fit the mold of a standard audio logo, but it is highly associated with the company, and we all can instantly recognise it!
LG
LG’s Life is good, audio logo is another very successful audio logo.
Nokia
This one was more likely an accidentally audio logo, which revived from a ring tone but it is still highly effective!
