Category: Design
Case Study – London Fitness Classes
OrbitCarrot led an end-to-end rebrand of London Fitness Classes Ltd, a gym and fitness class provider around London. Digital played the biggest role in contributing to the overall rebrand. Goals: To provide a modern an live design of the website To appeal predominately to young female people Make it easy to book above the fold Encourage people to get involved…
Case Study – ClearTel Ltd Rebrand
OrbitCarrot led a complete end-to-end rebrand of ClearTel Ltd, a leading voice solutions company in High Wycombe, Buckinghamshire. With the website, data sheets & instruction manuals branding, digital played a huge role in contributing to the overall rebrand. Goals: To mature and modernise the business’ brand To act as a lead generator Improved website UX…
Branding is not just a logo!
Intro So many people believe that your logo is your brand, but this couldn’t be much further from the truth. Your logo is a representation of your brand. Your brand is a lot more than the logo on your website, business cards and other materials. Your brand is what people think when they hear your company…
2015 Digital Marketing Trend Predictions
Intro A lot has changed in 2014, so what do we think will happen in the world of Digital Marketing in 2015? We got our team together and these were just some of our predictions, enjoy! Content first Content is arguably one of the most crucial parts of marketing over all channels, in web development…
Why UI gives a false sense of progress?
Intro In the development world it’s a very difficult task to show progress. The problem with web development is that sometimes a huge amount of code has changed but nothing much looks different at all, while in other cases a small change in code gives the sense that the whole project has moved forward dramatically.…
Top 5 big brand logo fails of 2014
Intro Every year big companies make rebranding decisions, often these decisions are for the better (but there will always be mixed opinions). In this blog post we’re going to talk about the 5 worst rebranding decisions of 2014. 1. Hersheys The brand with the first logo change is Hershey’s, in theory they’ve done a good…
OrbitCarrot takes part in #colour_collective
So what is #colour_collective ? #colour_collective is a new trend for creatives (mainly illustrators) where @PennyNevilleLee lists a colour each Sunday via Twitter, afterwards all the creative minds start to develop a new originative art piece (mainly illustrations) incorporating that colour. The piece most be finished by the following Friday at 7:30pm (GMT), where they…
It’s time to let go of your old outdated website
Intro Your website is the only thing reflecting your brand when people find you online. It’s highly important that your website reflects your brand, and also increases your revenue. If it is not doing that then really evaluate your website to see if it’s doing more damage than good. First you must ask yourself these…